Herend holds a rich history spanning many years, crossing many oceans and charming generation after generation to enjoy worldwide acclaim as the pinnacle in supreme porcelain, also known as “white gold.” Now the biggest porcelain manufactory in Europe, Herend was founded in 1826 to produce pottery, but in 1839 a major turning point occurred when Mor Fischer became the manufacturer’s new owner. Taking Herend in an entirely new direction, visionary Fischer carved out the unique niche of producing dinnerware replacement pieces for Europe’s royal families to complement their valuable porcelain patterns from Germany and the Far East.